Social media are an important part of the daily activities of people in today’s world. Almost everyone today has at least one social media account. But it is expected that not only individuals but also companies are part of the social media game, which plays an important role in brand awareness and brand recognition. However, managing social media is considered very time consuming and it is important to choose the right tools to make the process easier and less stressful. High-quality social media management tools are generally easy-to-use, they save time and improve the performance on social media.
Later is a social media platform that allows the planning and management of visual social media content for various social media channels (Instagram, Pinterest, Twitter and Facebook). The advanced scheduler facilitates the content organization and enables planning months in advance. The drag and drop feature allows you to import photos directly from any computer to the media library and schedule the content in a simple social media calendar. Also included is the analytics tool which provides detailed information about the performance of each of the posts.
Since Instagram does not allow you to add more than one link to each account, Later recently implemented a special Link.bio feature that enables creating a landing page with clickable posts. This can help users generate more traffic and sales.
Visual content matters. A lot. It brings greater reach, creates greater social media posts engagement and generates high-quality leads. Canva is an easy-to-use online graphic design tool that enables the creation of high-quality visual content for any social media platform. It offers a variety of custom templates not only for social media, but also for a number of other occasions, such as presentations, magazine covers, T-shirts and more. It also provides a good selection of different fonts and visual elements in different colors.
Video content grabs people’s attention much easier than any other type of visual social media content. Although Youtube videos are considered very popular, the use of native video files on other social media platforms, especially Facebook, is highly recommended. Since Youtube is owned by Google, Facebook automatically gives Youtube videos a lower reach and visibility. Animoto is a great cloud-based video editing tool that allows you to create unique, high-quality marketing videos that can be uploaded to any social media platform. It offers a variety of visual templates and stock music options, enabling brands to create extraordinary effects to attract potential customers.
Bitly is an online link shortener that not only allows you to shorten longer links but also to customize shortened links so that they are easy to remember. It also provides analytics to track clicks, click location, and helps analyze the performance of individual social media campaigns. It has recently been implemented in Google’s Campaign URL Builder tool which allows you to add campaign parameters to URLs so that individual marketing campaigns can be monitored in Google Analytics.
Content research is essential for maximum performance on social media. BuzzSumo is a useful marketing tool to discover trends on social media and to find out which content works best in a specific niche. It also helps to find and connect with influencers on Facebook and Twitter as well as influential authors related to specific keywords and topics. Besides, it’s an excellent platform for analyzing competitors on the basis of the content they generate.
Social media platforms are constantly changing to offer users a better experience. For this reason, new social media management tools are being created to help marketers successfully meet the challenges of constant change and deliver their best performance. Despite the variety of available tools and apps, any tool should be selected on the basis of an individual marketing strategy. It is, therefore, crucial to focus on those that are likely to improve the social media reach and engagement and help generate leads.