Melon & Lime: Start-up success story that is based on Zen
“I have always been creative, but when it comes to sales I needed the help of the mentors” said Rebeka Vegelj who was a guest on January’s INNOtalks at ABC …Read More
INNOtalks: “Money should not be the leading force, as it is only a consequence of it”
“We act as support and a helpdesk to companies and event organisations. We have two products, one is a web platform, where one can get everything needed for organising an …Read More
A BRIDGE BETWEEN UNIVERSITY AND BUSINESS: DIGITAL VIEWS
“Companies come to me and tell me they had dramatic experiences with the University. I want to change this concept, the University has potential that can be exploited by business …Read More
BRANDED CONTENT IS A GOOD IDEA
Red Bull, the famous energy drink company, has basically transformed itself into a media company due to its capacity of creating big amounts of contents. Red bull acquired great success …Read More
BRAND EXTENSION: HOW TO REACH NEW MARKETS
BRAND EXTENSION: HOW TO REACH NEW MARKETS
According to the literature, the fashion industry is the main adopter of the Brand Extension marketing strategy for its brand management; but, which are …Read More