Startups Need to Learn from Their Users

 

Why do most startups fail? It is not the lack of money nor is it the lack of ideas, it is mostly the lack of co-ordination between members of startup teams, concluded the students of the Faculty of Economics and Business of the University in Trieste during their visit to Slovenia’s ABC Accelerator on Monday, 16 April, where they were welcomed by its co-founder and Programme Manager, Aleš Pustovrh.

 

So what does it take for a startup to succeed? “Mostly useful connections and business links, along with the possibility of testing the first products and services – not forgetting the importance of early adopters,” Pustovrh told the students, adding that what also counts is the know-how within the startup teams themselves.

As he explained, accelerators, such as the ABC, play a very important part in this process, as they offer startups the needed know-how and share with them their experiences which can prevent many slip-ups, thereby helping them accelerate their growth and development. “Our discussions therefore mostly revolve around mistakes and slip-ups,” said Aleš Pustovrh, adding that entrepreneurial mistakes can actually be quite welcome, “but only if we learn from them, of course”.

 

           

 


The ABC Accelerator therefore helps startups learn (primarily) from those that actually use their solutions and products. “If you manage to convince people to spend money on a product that you had developed yourself, you can learn quite a lot from them – especially about the actual quality of your startup.” So the startup team must be very good at pitching, he added.


Pitching gets you on the market!

 

The ABC Accelerator therefore helps startups learn (primarily) from those that actually use their solutions and products. “If you manage to convince people to spend money on a product that you had developed yourself, you can learn quite a lot from them – especially about the actual quality of your startup.” So the startup team must be very good at pitching, he added.

 

“As startups, you must never stop learning – especially from your users,” he stressed, naming this as another reason why startups need to be proficient in pitching, as pitching also gives them the opportunity to reassess the most important parts of their work and especially to think about how to move on the commercialisation phase.

 

As Pustovrh explained, pitching can also help startups find the right approach to successfully launching their products in the market.

 

What is your startup idea?

 

As the visit was coming to an end, the students tried to think of some promising entrepreneurial ideas which they could transform into their own startups. They came up with online shops and games, as well as products and services related to the Internet of Things, artificial intelligence and especially alternative mobility.

 

So what is your startup idea?

 

 

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